A question I ask in an article over on EcoSalon:

When we put certain individual ingredients on a pedestal, it also keeps us from thinking locally. This is often the problem with superfoods marketing, as you’ll commonly find lots of foods that come from nowhere near your backyard. Let’s take goji berries for example. Do you know where goji berries come from? They may be branded as the Himalayan superfood, invoking images of tranquil fields in the foothills of mountains, but the reality is that the majority of goji crops hail from industrial fields in Northwestern China. And hey, even if we get sick of that superfood, the food marketing world will always come up with another exotic option to replace it with. Kakadu plum anyone?

Read the full article here.