I’ve been thinking a lot about food and food marketing lately, and feeling a bit frustrated that we’re quick to hop on board and buy trendy foods instead of just eating what’s good for us. It’s the topic of this week’s Foodie Underground column.

“We like to accuse the industrial food world of using food marketing to keep people eating unhealthy, citing examples of sugar cereal that’s branded as part of a complete breakfast. But let’s not kid ourselves, the healthy food world does it too.

Take the example of superfoods. First of all, there is no exact definition of the word “superfood.” You can slap that name on any food that is power-packed with nutrients. Second of all, do you know where your superfoods are coming from? Sure, goji berries might be good for your health, but the majority of them are grown on industrial fields in China. We say we want to be locavores and then we go dousing our salads in berries and grains that are imported from across the world.”

Read the full article here.