The Rise of Tea
Tea: so hot right now.
The United States isn’t high on the list of global tea drinkers – a whole 0.2 kilograms per person annually, compared to Britain’s 2.3 – and the drink has nothing on its caffeinated counterpart. In 2010 the tea industry in the U.S. accounted for $7.7 billion, whereas coffee stood at $47.5 billion.
But just as you can buy 12 ounce bags of coffee beans for $60, premium cups of tea have been known to go for double digits, and specialty tea culture is on the rise. Just a couple of weeks ago, I found myself nursing aconcoction of Bourbon and Lapsang Souchong; I phoned my father immediately upon exiting the bar. If tea that tastes like a campfire is making its way into strong whiskey drinks, we should take notice.
Great post! I think tea is one of the many acquired tastes we grow to love throughout life. I’m hardly a connoisseur, but I’ll never forget my first sip of a true Earl Grey: the high citrus notes playing off the deep foundation of toasted, almost nutty flavors were so unique. Thanks for sharing this!
mediaudio
December 6, 2011 at 09:05