I’d never been to Texas, and it turns out, all those people that kept saying, “You’ve never been to Austin?? You’d love it!” were, in fact, quite right.

There was two stepping and fried food and cowboy boots. Lots of cowboy boots. But the main takeaway from one week in Austin was something different, and it’s all thanks to the new South By Southwest Eco conference. Three days of listening to the best and brightest on green issues and the main takeaway is that it’s all about communication; how we interact with people and engage.

If we don’t want missed opportunities, we must start with communication. Facts and figures don’t work; relationships are everything.

Well, that and cowboy boots are game changers on the dance floor. Seriously.