“What makes you so happy this morning, George!”

“Because at last you’ve learned how to make a perfect cup of coffee. This is delicious!”

“Oh, it isn’t me, it’s the brand. This is the Sultana!”

I have a thing for vintage coffee ads, and this one via the Boston Public Library is rather hilarious. Certainly indicative of gender roles at the time – we all know that women shouldn’t be the sole ones responsible for the kitchen, cooking and coffee brewing duties – as well as the increasing interest, and obsession, with coffee.